What is SEO and why do I need it?
SEO, which stands for search engine optimization, is a set of methods aimed at improving the ranking of a web site in search engine listings. Since most searchers do not look beyond the second page, this is critical to the visibility of your web site. Search engine optimization (SEO) not only increases your web traffic, but also ensures that consumers search for your products and services before they find your competitors.
What are some techniques of search engine optimization (SEO)?
Firstly, search engine "spiders" must be able to read your web site. If the "spiders" can not get through the code, the website's rankings will go down very quickly. During the initial SEO set up, an SEO specialist will rewrite your existing code to be search engine friendly.
In search engine optimization, "content is king." Content must be relevant, search engine friendly, informative, and appealing to the surfer. Your website's keywords, which will be fully researched and analyzed, must be optimized and used with the correct frequency. This will not only drive targeted traffic to your site, but will provide searchers with specific, desired information. Magnetiks Internet Media, LLC will ensure that your site's headings, HTML text, layout, design and even images are relevant and "spider" friendly.
Proofreading and Correction
More and more search engines are using semantic algorithms, so spelling and grammatical errors adversely affect rankings. As a part of your initial search engine optimization setup, Magnetiks will make certain that your site's spelling and grammar are faultless.
Link Popularity Building
Search engines look at how many links you have with other relevant web sites when determining the importance of your site. The more relevant sites that link to your site, the higher your site will rank. Magnetiks will submit your site to free and paid directories, buy relevant text link advertisements from established sites in your specific industry, and use press releases and other various methods to increase your link popularity.
Reciprocal Link Building
Reciprocal link building is a valued and economic way of building links to a site. These links are long standing, relevant, and highly useful for both internet users and search engines. Search engines treat sites with quality outbound links as valuable hubs (a hub is a collection of outgoing links from a site). We will exchange links for you only from relevant sites. We will monitor all link partner sites making sure your site is not removed from the reciprocal linking site. We also make certain that the link partner does not do anything shady that could harm your search engine ranking or hide your reciprocal links.
Magnetiks will not exchange links with any site related to gambling, pornography, prescription or illegal drugs, sites pertaining to illegal activities, etc. Nor will Magnetiks exchange links with any site listing more than 50 links per page.
Image optimization is another part of search engine optimization. Magnetiks will use the "alternate attribute" or "alternate text" for an image. Using this attribute gets your site higher rankings in the search engines. This is also improves the practicality of your website for people using text only browsers, as 2-3 words describe the image they are unable to see.
Creation of Meta Information
Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately. As a part of your search engine optimization plan, Magnetiks will ensure that you have complete and accurate Meta information.
Your search engine optimization strategy will need to be monitored and revised on an on-going basis. Keywords may need to be changed and content needs to be updated regularly. You will receive regular search engine ranking reports.