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Chapter 1: Back to the Basics
Tip 2: Make sure your customers find you for the right reasons.| Home |
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Tip 2: Make sure your customers find you for the right reasons. Which boils down to make sure that they keyword phrases that people type in the search box will find you if what you have to offer is after the same goal.
The worst thing you can do is try to bring traffic to your web site to bring traffic. Remember we are growing up and it is time for people to know our character and what we stand for. Basically you want quality over quantity.
The question then begs how do you get that and I get to say 'Keyword Phrases'. This is where people start to get a little cooky. Yes, you will need keyword phrases that people are actually looking for but do not get so bogged down finding the right keyword phrases that you stunt your growth.
Remember one key point if they keyword phrase does not turn into a sales then basically you are just a stepping stone for them to gather information to find the right product, company, or person they are looking for online. You want to be what I call the 'Final Destination'. So when you think of keyword phrases do not think of keyword or keyword phrase of just 2 words, you want to think of a 3 to 4 word phrase that brings to you because they have done all the research with one or two keyword phrases and now they are ready to 'Arrive'.
This of course is a whole chapter "Chapter 2: Finding the right keyword phrases."