SEO Glossary

What exactly is semantic indexing and how does it influence your search engine rankings?

Semantic indexing means that search engines try to associate certain terms with concepts when indexing web pages. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf.

If you want to succeed on Google then it is important that you show Google that your website is relevant to your topic. Here are some things that you can do to show search engines that your site is relevant:

• Organize your content with sections with main topics. I look at like creating outline with roman numerals.
• Make sure your urls match your content so the spider is already combining terms to give you the best results.
• Inner linking to other pages that have to do with same topic gives your site more relevance by allowing the visitor to pick the path they want to go to learn more information. If you are creating a page on 'home rentals' you might want to create other pages like 'apartment home rental' or 'corporate home rentals' to extend your content to have more relevance to give the spider exactly the context you want it to receive.
• Of course it is always nice to get others to link to your pages that semantically relevant to yours. Make sure you change the text links to give the spiders more to work with.