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SEO Glossary

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Term Definition
description
A description is the short line(s) of text provided in directories and search engines near a listing to add to the title.

Search engines typically do one of the following to get page descriptions:

  • use a description from a well-known and trusted directory (Yahoo! Directory, DMOZ, etc) for homepages of sites they have listed
  • use the page meta description found in the pages meta tag
  • attempt to extract a description from the page content (also known as a snippet)
  • or any combination of the above
 


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