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SEO Glossary for the all the letters |
| You can always search for entries (regexp permitted). | |||
| All | |||
| Pages: 1 | |||
| Term | Definition | ||
| Adwords | Google's main source of advertising revenue. Pay-per-click ( PPC ) and content site-targeting advertising is offered by Adwords. The advertising can come in the form of text links ( also known as sponsored links ) that are placed at the top and to the left when you search on google. | ||
| blog | A blog is a journal that is basically in reverse order. It can be updated and archived easily with many different types of blogging software to use such as: Wordpress, Blogger, Movable Type, and Typepad. | ||
| cookie | A cookie is information placed on a computer by a web server. Information from a computer's cookie file can either be acessed or downloaded from the web site. Usually, cookies are used to follow the page movements of unique visitors during the current and previous movements. | ||
| description |
A description is the short line(s) of text provided in directories and search engines near a listing to add to the title.
Search engines typically do one of the following to get page descriptions:
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| external link | A link that refers to a site other than the current domain. | ||
| frames | A web development technique created by Netscape. Frames or iFrames display smaller pages from other sites or the same domain to create one large page. This allows for consistent site navigation, but makes nearly impossible to get relative and quality search engine traffic. | ||
| Google is the leading search engine of the world in terms of its marketing reach and notarity. Google was created by Stanford students Larry Page and Sergey Brin. | |||
| heading tag | A heading tag is a brief describtion and introduction of the subject matter on the page.
A head tag ranges from H1 to H6, witht he lower number indicating the most important heading. H1 tags should only be used once per page, preferably the first part of the page. Other tags can be used to format the remaining sections of the page content. Heading tags can be styled using a CSS. An H1 element source would look like:
Your Topic
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| internal link | A link from one page of the site to another page on the same site.
Descriptive internal linking makes it easy for search engines to know what the site is about regarding keyword placement . Placing links to related topics in your site's content helps show the relationship between pages and creates a user friendly site. | ||
| javascript | JavaScript (or simply js) is a scripting language that can be embedded into HTML to provide browser functionality and add dynamic features to a page. The downside to using a large amount of JavaScript is that it cannot be indexed by search engines. | ||
| keyword | A word that a web user might use in a search engine to find pages relevant to that search. Keywords are found in a sites meta tag and within the content itself. | ||
| landing page | The web page that a visitor arrives to and clicks through from a link, search engine results, or advertisement. | ||
| meta tag | A Meta Tag contains Meta-information associated with a web page that is written into the HTML code, but is not visible on the page itself. There are a range of meta tags, some of which are used by search engine spiders. The most common of these being Title, Keyword, and Description. | ||
| navigation | Web layout to help website users understand where they are, where they have been, and how that relates to the rest of your website. It is best to use regular HTML navigation rather than JavaScript, Flash, or some other type of navigation which search engines may not index. | ||
| outbound link | A link from one website that directs to another external website. Outbound links to relevant and related websites is an easy way for search engines to know what your website is about. Quality outbound links will also add creditbility to your site within search engines. | ||
| pop-up | A web page that displays within a new, typically smaller, web browser window. Search engine spiders don't typically follow pop-up links. | ||
| query | The keyword or phrase inquiry a searcher enters into a search engine. | ||
| reciprocal link | Links that are traded among sites. Reciprocal links are used as a method to increase site rankings in search engines. However, only quality link exchanges with reliable and related sites should be used. | ||
| semantic indexing | Semantic indexing is getting more and more important
to search engines.
What exactly is semantic indexing and how does it influence your search engine rankings? Semantic indexing means that search engines try to associate certain terms with concepts when indexing web pages. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf. How does this influence your search engine optimization activities?If you want to succeed on Google then it is important that you show Google that your website is relevant to your topic. Here are some things that you can do to show search engines that your site is relevant:
Make sure that the links are theme related to your site. Nothing like going to a site that has nothing to do with what you looking for. If you need to find out what others are doing look at there inbound links, this should give you a good starting point. Like I always say never focus on one work or two keyword phrases. These people are sucking up information, but once they decide they know enought then they go for the 3 to 4 word phrases. Now if you show up on those pages your likely to get a sale or two. | ||
| title tag | The text displayed in the bar at the very top of the browser window. Title tags are important to the function of search engine optimizization. Title tags often appear as the link in search results. Utilizing a descriptive, keyword rich title tag will more likely have your listing clicked on. Title tags should be descriptive, unique to the page, and not excessively long. | ||
| unique visitors | The total count of individual users who have visited your site. | ||
